Comments on: Transmedia 360: The New Marketing Paradigm Part I

By: Episode 1: Brand Dilemma, Digital Solutions :: Joe Digital Blog

Episode 1: Brand Dilemma, Digital Solutions :: Joe Digital Blog — Tue, 10 Nov 2009 23:01:06 +0000

[...] content, metrics, social media, gaming, technology and multi-platform distribution and how the new 360 or Transmedia storytelling maxims are applicable to every business sector looking to reach out and engage people with a [...]

By: Today I’m: *Grabbing some videos, & st… « Making WordPress.tv

Mon, 19 Oct 2009 06:49:33 +0000

[...] out some ideas I was thinking through at the weekend re: the transmedia approach to the coming WP [...]

By: Transmedia 360: The New Marketing Paradigm Part III :: Joe Digital Blog

Transmedia 360: The New Marketing Paradigm Part III :: Joe Digital Blog — Wed, 14 Oct 2009 17:21:59 +0000

[...] Transmedia 360: The New Marketing Paradigm Part III [...]

By: Transmedia 360: The New Marketing Paradigm Part II :: Joe Digital Blog

Transmedia 360: The New Marketing Paradigm Part II :: Joe Digital Blog — Thu, 08 Oct 2009 17:28:23 +0000

[...] Transmedia 360: The New Marketing Paradigm Part II [...]

By: Zach Jordan

Zach Jordan — Tue, 06 Oct 2009 19:12:07 +0000

Thanks Brent - happy to have made your day and always thrilled to help other content creators perpetuate this exciting paradigm shift.

By: Zach Jordan

Zach Jordan — Tue, 06 Oct 2009 19:10:23 +0000

Thanks for the comment. Matrix is one of the first big franchises to adopt the Transmedia approach. As I’ll explain in the parts 2 and 3 of this blog series, there are other arenas where Transmedia has been around and proven successful on other platforms.

By: Zach Jordan

Zach Jordan — Tue, 06 Oct 2009 19:08:57 +0000

Thanks Nina!

By: Zach Jordan

Zach Jordan — Tue, 06 Oct 2009 19:05:35 +0000

Thanks for the comment Scott. We are definitely still in the defining stages and will continue to be, especially as more technologies come into the fold.

Please stay tuned, as I’ll attempt to answer the “how” in the next few parts of this serial blog.

By: Scott Walker

Scott Walker — Tue, 06 Oct 2009 17:28:03 +0000

This area is still being defined, so there’s a lot of room for misunderstanding. I’m going to quibble with how you’ve presented transmedia storytelling, but please tell me if I’ve misread your article.

Transmedia storytelling is far more than simply extending a story across multiple platforms. The value offering to brands from utilizing a transmedia approach derives from capturing the unique strengths of each medium across which multiple stories are told. This is not the same as simply pushing a movie storyline and characters on to a website for users to look up bio information or relive parts of the story from their mobile devices. It’s about building a world across multiple platforms.

For example, the Lord of the Rings franchise is primarily composed of variations of the same basic narrative pushed across multiple platforms. That’s not a transmedial offering; that’s a branded extension.

To focus the attention on the diversity of distribution and platforms misses the point, and your article seems to highlight that aspect as the winning strategy for transmedia storytelling.

I think you got the “why” nailed correctly, but the “how” seems to be a bit fuzzy.

By: cluzel

cluzel — Tue, 06 Oct 2009 09:25:50 +0000

But the first experience transmedia is Matrix nope ? sources: http://bit.ly/lF4M1 and it’s old now 10 years yet …
You create an univers of the story and you develop it, for me transmedia storyelling is important when the fan get the place of the scenarist.

Valmont experience look like awesome !