In our last episode, we learned that the power of a loyal audience today is due to quality not quantity. This week we explain the three main types of audience and how the new, “lean forward” audience engages with content across multiple platforms. How does one engage people when they are consuming across all platforms, including live events? Ultimately, the best way to “defrag” any audience today is to weave a compelling story that relies on traditional storytelling maxims AND speaks with a unified voice utilizing only the appropriate platforms that apply to your story.
photo by: TourettesWithoutRegrets