As we saw in Episode 3, there are several ways to track audience data. You can find out, on a very granular level, who they are, where they like to play, and other important metrics that are required to make great content and distribute it strategically across the web. In Episode 4 we find out why it’s so important to utilize this data and help you create a loyal bond with your audience. We’ll also look at why it’s imperative to come from an authentic place when creating interesting and relevant storylines for your content. Remember: the consumer bullshit meter is very sensitive!