In Episode 1, we introduce the current state of media, advertising, entertainment and music and discuss what approach brands and content creators are taking to engage people in the volatile, digital landscape. This week we take a closer look at some of the tools marketers have at their disposal and why it’s so crucial to build a customized approach for your audience.  Your mission, should you choose to accept, is to find out as much about your audience as possible (seriously, a scary amount of information)…watch Episode 3 to find out what I’m talking about.

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Episode 2 features: Suzanne Diamond, Jason Feinberg and Zach Jordan

Photo by: kmevans

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