How excited were you when you saw Episode 8 and learned about the different types of audience?  We know; Earth shattering.  Keep it together because this week we’re going to astound you yet again with information you haven’t already heard a million times.  All this talk of social media this and new media that is [...]

In our last episode, we learned that the power of a loyal audience today is due to quality not quantity.  This week we explain the three main types of audience and how the new, “lean forward” audience engages with content across multiple platforms.  How does one engage people when they are consuming across all platforms, [...]

Every NDA we sign in one sector, could prevent us from doing business in another. Splitting hairs over language and trying to narrow down the sacrosanct from the unprotectable notion, is a time and money suck.

In Episode 5 we find out why it’s so important to have all the elements of the conversation in place in order to encourage audience participation and build a loyal following.  This week we take a closer look at crafting an authentic message.  You don’t always have to be good, but you do have to [...]

The big scary paradigm shift in technology, entertainment and advertising (don’t worry everything else is converging too) is akin to the implosion of the music industry. We spent years building up obstacles between the music and the fans and trying to ignore the fact that they were always in control. When the dust finally settles [...]

When Zach and I discuss clients and what the future has in store for those “living digital”, I am often the naysayer. While he sees the exponential embrace of a soon-to-be-unrecognizable digital lifestyle in the digital cloud, I often dig my heels in, play contrarian, and draw a line where the need for human interaction [...]

In Episode 2, we briefly discuss the various social media tools and technologies available and the importance of customizing every strategy depending on your audience. Episode 3 gives a few specific ways you can find out (1) who your audience is, (2) what factors you need to consider when developing content and (3) the [...]

In Episode 1, we introduce the current state of media, advertising, entertainment and music and discuss what approach brands and content creators are taking to engage people in the volatile, digital landscape. This week we take a closer look at some of the tools marketers have at their disposal and why it’s so crucial to [...]

The Digital Decision Series

The rules of engagement have changed and so have the ways we communicate with each other in business and entertainment. The Digital Decision Series is a weekly video blog featuring leading experts and an in depth look at the massive paradigm shift happening across every media channel today. Our goal is [...]

Transmedia, Branding and Marketing

In Part I and Part II of this blog series we outlined the basics of Transmedia storytelling, as it pertains to entertainment, and how technology is helping to shape the way we consume story across multiple platforms.  The Transmedia approach is also fast becoming popular with brands because the rules [...]