When Zach and I discuss clients and what the future has in store for those “living digital”, I am often the naysayer. While he sees the exponential embrace of a soon-to-be-unrecognizable digital lifestyle in the digital cloud, I often dig my heels in, play contrarian, and draw a line where the need for human interaction [...]

1.  Craft an informative, relevant and entertaining brand story
All the technologies, websites and social networking tools are useless unless there is a compelling message.  Everyone has access to these tools, but it’s the understanding of these tools as they relate to your brand story that really make them valuable.  It’s also very important to know [...]

If there were a Mount Rushmore honoring UGC video visionaries, I imagine there would be little debate about including Steve Chen, Chad Hurley and Jawed Karim who brought us YouTube.  A notion, a bit of technology, and recognition of the inherent human desire for self-expression and occasional idiocy, and the rest is history.

So, arguably, these guys are the [...]