The legendary lion in one of his last interviews which was taped in 2007.  There’s also a great documentary on HBO right now about Ted Kennedy that gives a much more in depth look into the powerful legacy he leaves behind.  For more big thinkers and thought leaders, check out Big Think.

1.  Craft an informative, relevant and entertaining brand story
All the technologies, websites and social networking tools are useless unless there is a compelling message.  Everyone has access to these tools, but it’s the understanding of these tools as they relate to your brand story that really make them valuable.  It’s also very important to know [...]

One of the key components of our company’s branding mantra is the need for personal engagement through authentic messaging.  Our formula always stresses (1) specific and personal = loyal and (2) keep it real.  In other words, no brand is going to earn consumer attention and loyalty without delivering something of real value (content) that [...]

We recently produced a marketing video for a great organization, Friends of the Earth.  In a whirlwind tour, we conducted 14 on-camera interviews in DC, NY, SF and LA, in less than five days.  Normally, our team is opposed to checking any baggage whatsoever, but due to our hurried schedule, we were forced to check [...]

I sometimes work with local high school film students and I’m fascinated to see how technology has infiltrated every part of their lives, changing the way they view language and communication.  Phones, iPods and other digital devices are practically fused to their bodies!  The other day, two students sat in front of me having a [...]

The power of online video extends to every corner of the Internet and resonates with global audiences at a rate never before seen in traditional media platforms.  While the proliferation of online video may still be in its infancy, the need for engaging and practical video content is imperative for brands looking to educate, entertain and [...]

If there were a Mount Rushmore honoring UGC video visionaries, I imagine there would be little debate about including Steve Chen, Chad Hurley and Jawed Karim who brought us YouTube.  A notion, a bit of technology, and recognition of the inherent human desire for self-expression and occasional idiocy, and the rest is history.

So, arguably, these guys are the [...]

While working at VideoJug, I was asked to produce a video with the title: How To Change The World.  I was given this title to work with based on the assumed “SEO value” on Google.  In other words, the likelihood of people searching for this phrase on Google would be greater than average, thus making [...]