Episode 9: Mass To Me Marketing

February 20th, 2010 by Zach Jordan | No Comments

Episode 9: Mass To Me Marketing

How excited were you when you saw Episode 8 and learned about the different types of audience?  We know; Earth shattering.  Keep it together because this week we’re going to astound you yet again with information you haven’t already heard a million times.  All this talk of social media this and new media that is [...]


Episode 8: The Modern Audience Revealed

February 3rd, 2010 by Zach Jordan | No Comments

Episode 8: The Modern Audience Revealed

In our last episode, we learned that the power of a loyal audience today is due to quality not quantity.  This week we explain the three main types of audience and how the new, “lean forward” audience engages with content across multiple platforms.  How does one engage people when they are consuming across all platforms, [...]


Eisner: Dig In Your Heels Old Media, And You Die

February 1st, 2010 by Peter Schankowitz | No Comments

Eisner:  Dig In Your Heels Old Media, And You Die

It’s funny how technological and new media advances are exponential, audience acceptance of the same a bit less so, and the embrace of it all on the part of media professionals at a dark ages pace. We all see it coming, the warning signs have turned tangible in Web 2.0 and yet, movement [...]


Episode 7: Your Facebook Friends Don’t Matter

January 7th, 2010 by Zach Jordan | No Comments

Episode 7: Your Facebook Friends Don't Matter

The old rules of messaging and traditional media dictate that you want to try to reach as many people as possible.  Today, with the ability to hyper target your message or story, the barrage of so much content, and peoples’ short attention spans, it’s about quality and your own definition of ROI.  We learned about [...]


Episode 6: Social Media: Hold The BS

December 16th, 2009 by Zach Jordan | 1 Comment

Episode 6: Social Media: Hold The BS

In Episode 5 we find out why it’s so important to have all the elements of the conversation in place in order to encourage audience participation and build a loyal following.  This week we take a closer look at crafting an authentic message.  You don’t always have to be good, but you do have to [...]


Episode 5: The Conversation Equation

December 9th, 2009 by Zach Jordan | 1 Comment

Episode 5: The Conversation Equation

The big scary paradigm shift in technology, entertainment and advertising (don’t worry everything else is converging too) is akin to the implosion of the music industry. We spent years building up obstacles between the music and the fans and trying to ignore the fact that they were always in control. When the dust finally settles [...]


Episode 4: Audience Engagement: Keepin’ It Real

December 1st, 2009 by Zach Jordan | 1 Comment

Episode 4: Audience Engagement: Keepin' It Real

As we saw in Episode 3, there are several ways to track audience data.  You can find out, on a very granular level, who they are, where they like to play, and other important metrics that are required to make great content and distribute it strategically across the web.  In Episode 4 we find out [...]


Episode 3: Know Your Audience

November 24th, 2009 by Zach Jordan | 3 Comments

Episode 3: Know Your Audience

In Episode 2, we briefly discuss the various social media tools and technologies available and the importance of customizing every strategy depending on your audience. Episode 3 gives a few specific ways you can find out (1) who your audience is, (2) what factors you need to consider when developing content and (3) the [...]


Episode 2: Digital Warfare, Choose Your Weapons Wisely

November 16th, 2009 by Zach Jordan | 2 Comments

Episode 2: Digital Warfare, Choose Your Weapons Wisely

In Episode 1, we introduce the current state of media, advertising, entertainment and music and discuss what approach brands and content creators are taking to engage people in the volatile, digital landscape. This week we take a closer look at some of the tools marketers have at their disposal and why it’s so crucial to [...]


Episode 1: Brand Dilemma, Digital Solutions

November 10th, 2009 by Zach Jordan | 3 Comments

Episode 1: Brand Dilemma, Digital Solutions

The Digital Decision Series

The rules of engagement have changed and so have the ways we communicate with each other in business and entertainment. The Digital Decision Series is a weekly video blog featuring leading experts and an in depth look at the massive paradigm shift happening across every media channel today. Our goal is [...]