Top 5 Reasons Why We Won’t Sign Your NDA

January 27th, 2010 by Zach Jordan | No Comments

Top 5 Reasons Why We Won't Sign Your NDA

Every NDA we sign in one sector, could prevent us from doing business in another. Splitting hairs over language and trying to narrow down the sacrosanct from the unprotectable notion, is a time and money suck.


World’s First Justin Bieber Multicast…or how Dad was replaced by Digital

November 25th, 2009 by Peter Schankowitz | No Comments

World's First Justin Bieber Multicast...or how Dad was replaced by Digital

When Zach and I discuss clients and what the future has in store for those “living digital”, I am often the naysayer. While he sees the exponential embrace of a soon-to-be-unrecognizable digital lifestyle in the digital cloud, I often dig my heels in, play contrarian, and draw a line where the need for human interaction [...]


Episode 2: Digital Warfare, Choose Your Weapons Wisely

November 16th, 2009 by Zach Jordan | 2 Comments

Episode 2: Digital Warfare, Choose Your Weapons Wisely

In Episode 1, we introduce the current state of media, advertising, entertainment and music and discuss what approach brands and content creators are taking to engage people in the volatile, digital landscape. This week we take a closer look at some of the tools marketers have at their disposal and why it’s so crucial to [...]


Episode 1: Brand Dilemma, Digital Solutions

November 10th, 2009 by Zach Jordan | 3 Comments

Episode 1: Brand Dilemma, Digital Solutions

The Digital Decision Series

The rules of engagement have changed and so have the ways we communicate with each other in business and entertainment. The Digital Decision Series is a weekly video blog featuring leading experts and an in depth look at the massive paradigm shift happening across every media channel today. Our goal is [...]


Name Calling Is Underrated

June 5th, 2009 by Zach Jordan | No Comments

Name Calling Is Underrated

Hailing from a garage somewhere in the far East, we caught up with 5 Elements Entertainment to find out more about their recently released iPhone applications: PITCHING WOO and MUD SLINGER. They requested we only use the transcript of the video interview.  These guys apparently like to play it close to the Gi and frankly, [...]


Boomers Are Buyers. Seriously.

February 12th, 2009 by Peter Schankowitz | No Comments

Boomers Are Buyers. Seriously.

Don’t you love it when something you have been ranting about for years finally begins to get recognition?