How excited were you when you saw Episode 8 and learned about the different types of audience?  We know; Earth shattering.  Keep it together because this week we’re going to astound you yet again with information you haven’t already heard a million times.  All this talk of social media this and new media that is a good thing for your business, but it’s not the only way to reach, entertain, and retain the modern audience.

In Episode 9 we’ll take a look at why it’s so important to embrace all forms of media in an effort to connect with everyone.  We especially  want to reach out and touch those who may be thinking of crossing over to the new paradigm, but haven’t yet taken the plunge.  Although you really should consider this bandwagon because it’s fun here.  Besides, we know you’re always looking for new ways to dissuade cognitive dissonance.  Holla!

Episode 9 features: Beth Diamond, Timothy Golden, Jason Feinberg, and Zach Jordan

Photo by: Travis Jensen

In our last episode, we learned that the power of a loyal audience today is due to quality not quantity.  This week we explain the three main types of audience and how the new, “lean forward” audience engages with content across multiple platforms.  How does one engage people when they are consuming across all platforms, including live events?   Ultimately, the best way to “defrag” any audience today is to weave a compelling story that relies on traditional storytelling maxims AND speaks with a unified voice utilizing only the appropriate platforms that apply to your story.

Episode 8 features: Suzanne Diamond, Timothy Golden, and Zach Jordan

photo by: TourettesWithoutRegrets

In Episode 5 we find out why it’s so important to have all the elements of the conversation in place in order to encourage audience participation and build a loyal following.  This week we take a closer look at crafting an authentic message.  You don’t always have to be good, but you do have to be interesting and there’s usually nothing more interesting than a little authenticity in your story.  In this week’s episode, we tell you why an authentic message is so critical during this paradigm shift and beyond.

Episode 6 features: Suzanne Diamond and Zach Jordan

]]> http://www.joedigitalblog.com/targeted-distribution/episode-6-social-media-hold-the-bs/feed 1 http://www.joedigitalblog.com/targeted-distribution/episode-4-audience-engagement-keepin-it-real http://www.joedigitalblog.com/targeted-distribution/episode-4-audience-engagement-keepin-it-real#comments Tue, 01 Dec 2009 22:13:11 +0000 Zach Jordan http://www.joedigitalblog.com/?p=773 Keep Reading]]>

As we saw in Episode 3, there are several ways to track audience data.  You can find out, on a very granular level, who they are, where they like to play, and other important metrics that are required to make great content and distribute it strategically across the web.  In Episode 4 we find out why it’s so important to utilize this data and help you create a loyal bond with your audience.  We’ll also look at why it’s imperative to come from an authentic place when creating interesting and relevant storylines for your content.  Remember: the consumer bullshit meter is very sensitive!

Episode 4 features: Jason Feinberg, Suzanne Diamond, Timothy Golden and Zach Jordan

In Episode 2, we briefly discuss the various social media tools and technologies available and the importance of customizing every strategy depending on your audience. Episode 3 gives a few specific ways you can find out (1) who your audience is, (2) what factors you need to consider when developing content and (3) the various ways to track and report on your audience.  Once you get to know your audience, take a look at Episode 4 to get a sense of why it’s so important to use this data to create relevant and authentic messaging.

Episode 3 features: Jason Feinberg, Suzanne Diamond, Timothy Golden, and Zach Jordan

In Episode 1, we introduce the current state of media, advertising, entertainment and music and discuss what approach brands and content creators are taking to engage people in the volatile, digital landscape. This week we take a closer look at some of the tools marketers have at their disposal and why it’s so crucial to build a customized approach for your audience.  Your mission, should you choose to accept, is to find out as much about your audience as possible (seriously, a scary amount of information)…watch Episode 3 to find out what I’m talking about.

Episode 2 features: Suzanne Diamond, Jason Feinberg and Zach Jordan

Photo by: kmevans

The Digital Decision Series

The rules of engagement have changed and so have the ways we communicate with each other in business and entertainment. The Digital Decision Series is a weekly video blog featuring leading experts and an in depth look at the massive paradigm shift happening across every media channel today. Our goal is to harness the collective power and wisdom of a myriad of disciplines through interviews with working professionals, in a variety of media related industries, in an effort to find some answers and gain a better understanding about exactly what these new communication tools mean for business, entertainment, branding, and marketing.

We’ll cover content, metrics, social media, gaming, technology and multi-platform distribution and how the new 360 or Transmedia storytelling maxims are applicable to every business sector looking to reach out and engage people with a compelling, relevant and entertaining message. Our thought leaders come from a variety of backgrounds: from marketing to music, television to gaming. Collectively, they will unfold the story of the great media paradigm shift and suggest ways in which we can all approach communication in business, education, and entertainment more effectively in the digital space and beyond. In the end, we hope this series sheds some light on the amazing opportunities presented and offers some solutions that have a positive impact on your engagement in the digital landscape.  Episode 2 takes a closer look at why it’s so crucial to customize every approach to messaging and story and using the best digital tools for the job.

Episode 1 Features:

Suzanne Diamond, Tim Mosher, Jason Feinberg, and Zach Jordan