Episode 7: Your Facebook Friends Don’t Matter

January 7th, 2010 by Zach Jordan | No Comments

Episode 7: Your Facebook Friends Don't Matter

The old rules of messaging and traditional media dictate that you want to try to reach as many people as possible.  Today, with the ability to hyper target your message or story, the barrage of so much content, and peoples’ short attention spans, it’s about quality and your own definition of ROI.  We learned about [...]


Episode 5: The Conversation Equation

December 9th, 2009 by Zach Jordan | 1 Comment

Episode 5: The Conversation Equation

The big scary paradigm shift in technology, entertainment and advertising (don’t worry everything else is converging too) is akin to the implosion of the music industry. We spent years building up obstacles between the music and the fans and trying to ignore the fact that they were always in control. When the dust finally settles [...]


Episode 4: Audience Engagement: Keepin’ It Real

December 1st, 2009 by Zach Jordan | 1 Comment

Episode 4: Audience Engagement: Keepin' It Real

As we saw in Episode 3, there are several ways to track audience data.  You can find out, on a very granular level, who they are, where they like to play, and other important metrics that are required to make great content and distribute it strategically across the web.  In Episode 4 we find out [...]


World’s First Justin Bieber Multicast…or how Dad was replaced by Digital

November 25th, 2009 by Peter Schankowitz | No Comments

World's First Justin Bieber Multicast...or how Dad was replaced by Digital

When Zach and I discuss clients and what the future has in store for those “living digital”, I am often the naysayer. While he sees the exponential embrace of a soon-to-be-unrecognizable digital lifestyle in the digital cloud, I often dig my heels in, play contrarian, and draw a line where the need for human interaction [...]


Transmedia 360: The New Marketing Paradigm Part III

October 14th, 2009 by Zach Jordan | 2 Comments

Transmedia 360: The New Marketing Paradigm Part III

Transmedia, Branding and Marketing

In Part I and Part II of this blog series we outlined the basics of Transmedia storytelling, as it pertains to entertainment, and how technology is helping to shape the way we consume story across multiple platforms.  The Transmedia approach is also fast becoming popular with brands because the rules [...]


Transmedia 360: The New Marketing Paradigm Part II

October 8th, 2009 by Zach Jordan | 4 Comments

Transmedia 360: The New Marketing Paradigm Part II

Technology: A Driving Force Behind Transmedia

In Part I of our series, we took a brief look at the basic elements of how Transmedia is growing in popularity around the world.  Entertainment and branding are evolving and technology is helping to usher us into this new paradigm faster every day.  For the first time in [...]


Transmedia 360: The New Marketing Paradigm Part I

October 5th, 2009 by Zach Jordan | 12 Comments

Transmedia 360: The New Marketing Paradigm Part I

Transmedia Storytelling Explained

The story of traditional branding and marketing, set against the backdrop of this nerve racking, yet exciting paradigm shift, makes yet another exciting plot twist. “360 storytelling”, “Multi-platform storytelling”, or Transmedia storytelling, as it was coined many years ago by the great MIT/USC professor Henry Jenkins, is moving away [...]


The New 360 Storytelling Experience: Distribution

September 17th, 2009 by Zach Jordan | 5 Comments

The New 360 Storytelling Experience: Distribution

Distribution takes on many new and exciting forms in the world of 360 storytelling and needs to be strategically mapped, based on the specific needs of your story.  The bad news is, audiences will continue to fragment across an increasing number of platforms.  The good news is, the audience may be one of the best [...]


The New 360 Storytelling Experience: Audience

September 7th, 2009 by Zach Jordan | Comments Off

The New 360 Storytelling Experience: Audience

Your audience has always been in control of your messaging, but now they are equipped with the digital tools to demand everything be completely on their terms.  Understanding your audience, the way they speak, the terms they use and places they like to interact with each other is as important as a solid story structure.  [...]


The New 360 Storytelling Experience: Structure

September 3rd, 2009 by Zach Jordan | 7 Comments

The New 360 Storytelling Experience: Structure

Everyone knows their TV and Internet are on a crash course with each other and when these worlds collide, the way we experience entertainment will never be the same. It won’t be too much longer before we’ll all be checking our Facebook, and other time sucking web accounts, for photos and video messages from our [...]