How excited were you when you saw Episode 8 and learned about the different types of audience?  We know; Earth shattering.  Keep it together because this week we’re going to astound you yet again with information you haven’t already heard a million times.  All this talk of social media this and new media that is [...]

In our last episode, we learned that the power of a loyal audience today is due to quality not quantity.  This week we explain the three main types of audience and how the new, “lean forward” audience engages with content across multiple platforms.  How does one engage people when they are consuming across all platforms, [...]

The old rules of messaging and traditional media dictate that you want to try to reach as many people as possible.  Today, with the ability to hyper target your message or story, the barrage of so much content, and peoples’ short attention spans, it’s about quality and your own definition of ROI.  We learned about [...]

In Episode 5 we find out why it’s so important to have all the elements of the conversation in place in order to encourage audience participation and build a loyal following.  This week we take a closer look at crafting an authentic message.  You don’t always have to be good, but you do have to [...]

As we saw in Episode 3, there are several ways to track audience data.  You can find out, on a very granular level, who they are, where they like to play, and other important metrics that are required to make great content and distribute it strategically across the web.  In Episode 4 we find out [...]

Technology: A Driving Force Behind Transmedia

In Part I of our series, we took a brief look at the basic elements of how Transmedia is growing in popularity around the world.  Entertainment and branding are evolving and technology is helping to usher us into this new paradigm faster every day.  For the first time in [...]

Transmedia Storytelling Explained

The story of traditional branding and marketing, set against the backdrop of this nerve racking, yet exciting paradigm shift, makes yet another exciting plot twist. “360 storytelling”, “Multi-platform storytelling”, or Transmedia storytelling, as it was coined many years ago by the great MIT/USC professor Henry Jenkins, is moving away [...]