Brand integration in web series?  Wait, I thought that was dead.  Didn’t every brand get a good clock cleaning earlier this decade by investing in this very same format?  Certainly.  However, as we have said for some time now, that too has passed. The opportunity for organic and effective branding in web series is here, we’ve learned [...]

While most of us will admit that blogging is at least a tad self-absorbed, rarely have I laughed as hard as I did today when I read Stoney deGeyter’s post boiling bad blogging down to self-flagelance.  Come to think of it, he’s right.  Blogging is a LOT like sex.
As Stoney points out, the compulsion for [...]

There is an excellent article in TechCrunch today by Robin Wauters in which the author takes a well-reasoned swat at the concept of micropayments as the savior of the print world.  “Paying for quality” in this fashion, as a way out of this crash in demand for the printed word, is, according to the author, [...]

When we are trying to explain our approach to branding  and digital marketing.  We always start with our equation GREAT CONTENT + STRATEGIC DISTRIBUTION = LOYAL PARTICIPANTS WHO LIVE YOUR BRAND.  Of course, there are many sub-components here.  Great Content starts it all.  One of the key elements of great content is that it must [...]

The power of online video extends to every corner of the Internet and resonates with global audiences at a rate never before seen in traditional media platforms.  While the proliferation of online video may still be in its infancy, the need for engaging and practical video content is imperative for brands looking to educate, entertain and [...]