When we are trying to explain our approach to branding  and digital marketing.  We always start with our equation GREAT CONTENT + STRATEGIC DISTRIBUTION = LOYAL PARTICIPANTS WHO LIVE YOUR BRAND.  Of course, there are many sub-components here.  Great Content starts it all.  One of the key elements of great content is that it must [...]

In a prior post, I discussed the budget slashing reaction most brands had to the economic calamity.  I queried how long brands could stay in crisis mode and refuse to spend on branding and marketing despite that being a mainstay of their business.  I guess things are starting to turn and brands are coming out [...]

These are, indeed, the times that try mens’ souls.
Even for those of us who lived through the late 80s and other recessions, this one is particularly bad.  GDP down 3.8% (a new record), job losses at an all-time, post-Depression high, and consumer confidence in tatters. Sheesh.  Interestingly, the general reaction for brands seems to mirror [...]

In a recent MediaPost article, Optimedia CEO, Antony Young delivers a terrific recession survival guide for brands and marketers in the these difficult times.  Of note, is his pitch that there is a new category of consumer he calls “the simplifiers”.  These folks are those who don’t necessarily want to be sold more “stuff” but [...]

Times are tough, especially if you’re planning a wedding.  As the business of weddings changes, happily engaged couples are also adjusting their plans by hosting their own interactive websites in lieu of invites, and using video registries (don’t forget to ask for the Shamwow!) to cut back.  One question you might want to ask if [...]