Episode 6: Social Media: Hold The BS

December 16th, 2009 by Zach Jordan | 1 Comment

Episode 6: Social Media: Hold The BS

In Episode 5 we find out why it’s so important to have all the elements of the conversation in place in order to encourage audience participation and build a loyal following.  This week we take a closer look at crafting an authentic message.  You don’t always have to be good, but you do have to [...]


Episode 4: Audience Engagement: Keepin’ It Real

December 1st, 2009 by Zach Jordan | 1 Comment

Episode 4: Audience Engagement: Keepin' It Real

As we saw in Episode 3, there are several ways to track audience data.  You can find out, on a very granular level, who they are, where they like to play, and other important metrics that are required to make great content and distribute it strategically across the web.  In Episode 4 we find out [...]


World’s First Justin Bieber Multicast…or how Dad was replaced by Digital

November 25th, 2009 by Peter Schankowitz | No Comments

World's First Justin Bieber Multicast...or how Dad was replaced by Digital

When Zach and I discuss clients and what the future has in store for those “living digital”, I am often the naysayer. While he sees the exponential embrace of a soon-to-be-unrecognizable digital lifestyle in the digital cloud, I often dig my heels in, play contrarian, and draw a line where the need for human interaction [...]


Episode 3: Know Your Audience

November 24th, 2009 by Zach Jordan | 3 Comments

Episode 3: Know Your Audience

In Episode 2, we briefly discuss the various social media tools and technologies available and the importance of customizing every strategy depending on your audience. Episode 3 gives a few specific ways you can find out (1) who your audience is, (2) what factors you need to consider when developing content and (3) the [...]


Episode 2: Digital Warfare, Choose Your Weapons Wisely

November 16th, 2009 by Zach Jordan | 2 Comments

Episode 2: Digital Warfare, Choose Your Weapons Wisely

In Episode 1, we introduce the current state of media, advertising, entertainment and music and discuss what approach brands and content creators are taking to engage people in the volatile, digital landscape. This week we take a closer look at some of the tools marketers have at their disposal and why it’s so crucial to [...]


Episode 1: Brand Dilemma, Digital Solutions

November 10th, 2009 by Zach Jordan | 3 Comments

Episode 1: Brand Dilemma, Digital Solutions

The Digital Decision Series

The rules of engagement have changed and so have the ways we communicate with each other in business and entertainment. The Digital Decision Series is a weekly video blog featuring leading experts and an in depth look at the massive paradigm shift happening across every media channel today. Our goal is [...]


Transmedia 360: The New Marketing Paradigm Part II

October 8th, 2009 by Zach Jordan | 4 Comments

Transmedia 360: The New Marketing Paradigm Part II

Technology: A Driving Force Behind Transmedia

In Part I of our series, we took a brief look at the basic elements of how Transmedia is growing in popularity around the world.  Entertainment and branding are evolving and technology is helping to usher us into this new paradigm faster every day.  For the first time in [...]


Recession Video: Small Budget, Big Story

January 24th, 2009 by Zach Jordan | No Comments

While working at VideoJug, I was asked to produce a video with the title: How To Change The World.  I was given this title to work with based on the assumed “SEO value” on Google.  In other words, the likelihood of people searching for this phrase on Google would be greater than average, thus making [...]