The Digital Decision Series

The rules of engagement have changed and so have the ways we communicate with each other in business and entertainment. The Digital Decision Series is a weekly video blog featuring leading experts and an in depth look at the massive paradigm shift happening across every media channel today. Our goal is [...]

Sometimes necessity and  a painful wallow in fourth place in a field of four is the mother of invention. Today’s MediaPost features an article by David Goetzl about Jeff Zucker’s recent investor speech.  During his presentation, Zucker more than hinted about NBC’s future and the programming changes that will play a major role.  A key [...]

The legendary lion in one of his last interviews which was taped in 2007.  There’s also a great documentary on HBO right now about Ted Kennedy that gives a much more in depth look into the powerful legacy he leaves behind.  For more big thinkers and thought leaders, check out Big Think.

Brand integration in web series?  Wait, I thought that was dead.  Didn’t every brand get a good clock cleaning earlier this decade by investing in this very same format?  Certainly.  However, as we have said for some time now, that too has passed. The opportunity for organic and effective branding in web series is here, we’ve learned [...]

One of the key components of our company’s branding mantra is the need for personal engagement through authentic messaging.  Our formula always stresses (1) specific and personal = loyal and (2) keep it real.  In other words, no brand is going to earn consumer attention and loyalty without delivering something of real value (content) that [...]

There is an excellent article in TechCrunch today by Robin Wauters in which the author takes a well-reasoned swat at the concept of micropayments as the savior of the print world.  “Paying for quality” in this fashion, as a way out of this crash in demand for the printed word, is, according to the author, [...]

Just when I thought the wonders of the information age were being used for the power of good, the negative side of the free flow of information rears its ugly head.  We just came off of an election in which the power of niche marketing, personal messaging and a powerful brand message in the form [...]

These are, indeed, the times that try mens’ souls.
Even for those of us who lived through the late 80s and other recessions, this one is particularly bad.  GDP down 3.8% (a new record), job losses at an all-time, post-Depression high, and consumer confidence in tatters. Sheesh.  Interestingly, the general reaction for brands seems to mirror [...]