October 8th, 2009 by Zach Jordan | 4 Comments
Technology: A Driving Force Behind Transmedia
In Part I of our series, we took a brief look at the basic elements of how Transmedia is growing in popularity around the world. Entertainment and branding are evolving and technology is helping to usher us into this new paradigm faster every day. For the first time in [...]
August 5th, 2009 by Zach Jordan | No Comments
1. Craft an informative, relevant and entertaining brand story
All the technologies, websites and social networking tools are useless unless there is a compelling message. Everyone has access to these tools, but it’s the understanding of these tools as they relate to your brand story that really make them valuable. It’s also very important to know [...]
June 5th, 2009 by Zach Jordan | No Comments
Hailing from a garage somewhere in the far East, we caught up with 5 Elements Entertainment to find out more about their recently released iPhone applications: PITCHING WOO and MUD SLINGER. They requested we only use the transcript of the video interview. These guys apparently like to play it close to the Gi and frankly, [...]
February 12th, 2009 by Peter Schankowitz | No Comments
Who would have thought that tech and Cheddar would meet in the digital landscape?
