The brand police are knocking at the door.  You can run but you can’t hide!
In today’s Ad Age, Jack Neff writes about Good Guide, a consumer brand rating site that has already put their scale of 1-10 on over 75,000 products.  While consumer watchdogs have been around a long, long time, this more recent entry [...]

Hold on to your hat!  Are you sitting down?  You know the long forgotten “old” people outside the 18-34 demo?  The ones who have always been the afterthought when it comes to brand messaging?  Guess what, they count.  As I noted in several prior posts, the notion that retailers, especially teen and youth product and [...]

Sometimes necessity and  a painful wallow in fourth place in a field of four is the mother of invention. Today’s MediaPost features an article by David Goetzl about Jeff Zucker’s recent investor speech.  During his presentation, Zucker more than hinted about NBC’s future and the programming changes that will play a major role.  A key [...]

Brand integration in web series?  Wait, I thought that was dead.  Didn’t every brand get a good clock cleaning earlier this decade by investing in this very same format?  Certainly.  However, as we have said for some time now, that too has passed. The opportunity for organic and effective branding in web series is here, we’ve learned [...]

One of the key components of our company’s branding mantra is the need for personal engagement through authentic messaging.  Our formula always stresses (1) specific and personal = loyal and (2) keep it real.  In other words, no brand is going to earn consumer attention and loyalty without delivering something of real value (content) that [...]

There is an excellent article in TechCrunch today by Robin Wauters in which the author takes a well-reasoned swat at the concept of micropayments as the savior of the print world.  “Paying for quality” in this fashion, as a way out of this crash in demand for the printed word, is, according to the author, [...]

When we are trying to explain our approach to branding  and digital marketing.  We always start with our equation GREAT CONTENT + STRATEGIC DISTRIBUTION = LOYAL PARTICIPANTS WHO LIVE YOUR BRAND.  Of course, there are many sub-components here.  Great Content starts it all.  One of the key elements of great content is that it must [...]

Times are tough, especially if you’re planning a wedding.  As the business of weddings changes, happily engaged couples are also adjusting their plans by hosting their own interactive websites in lieu of invites, and using video registries (don’t forget to ask for the Shamwow!) to cut back.  One question you might want to ask if [...]