When Zach and I discuss clients and what the future has in store for those “living digital”, I am often the naysayer. While he sees the exponential embrace of a soon-to-be-unrecognizable digital lifestyle in the digital cloud, I often dig my heels in, play contrarian, and draw a line where the need for human interaction [...]

The brand police are knocking at the door.  You can run but you can’t hide!
In today’s Ad Age, Jack Neff writes about Good Guide, a consumer brand rating site that has already put their scale of 1-10 on over 75,000 products.  While consumer watchdogs have been around a long, long time, this more recent entry [...]

Sometimes necessity and  a painful wallow in fourth place in a field of four is the mother of invention. Today’s MediaPost features an article by David Goetzl about Jeff Zucker’s recent investor speech.  During his presentation, Zucker more than hinted about NBC’s future and the programming changes that will play a major role.  A key [...]

In a prior post, I discussed the budget slashing reaction most brands had to the economic calamity.  I queried how long brands could stay in crisis mode and refuse to spend on branding and marketing despite that being a mainstay of their business.  I guess things are starting to turn and brands are coming out [...]

Just when I thought the wonders of the information age were being used for the power of good, the negative side of the free flow of information rears its ugly head.  We just came off of an election in which the power of niche marketing, personal messaging and a powerful brand message in the form [...]

I sometimes work with local high school film students and I’m fascinated to see how technology has infiltrated every part of their lives, changing the way they view language and communication.  Phones, iPods and other digital devices are practically fused to their bodies!  The other day, two students sat in front of me having a [...]

Don’t you love it when something you have been ranting about for years finally begins to get recognition?

While working at VideoJug, I was asked to produce a video with the title: How To Change The World.  I was given this title to work with based on the assumed “SEO value” on Google.  In other words, the likelihood of people searching for this phrase on Google would be greater than average, thus making [...]