How excited were you when you saw Episode 8 and learned about the different types of audience?  We know; Earth shattering.  Keep it together because this week we’re going to astound you yet again with information you haven’t already heard a million times.  All this talk of social media this and new media that is a good thing for your business, but it’s not the only way to reach, entertain, and retain the modern audience.

In Episode 9 we’ll take a look at why it’s so important to embrace all forms of media in an effort to connect with everyone.  We especially  want to reach out and touch those who may be thinking of crossing over to the new paradigm, but haven’t yet taken the plunge.  Although you really should consider this bandwagon because it’s fun here.  Besides, we know you’re always looking for new ways to dissuade cognitive dissonance.  Holla!

Episode 9 features: Beth Diamond, Timothy Golden, Jason Feinberg, and Zach Jordan

Photo by: Travis Jensen

In our last episode, we learned that the power of a loyal audience today is due to quality not quantity.  This week we explain the three main types of audience and how the new, “lean forward” audience engages with content across multiple platforms.  How does one engage people when they are consuming across all platforms, including live events?   Ultimately, the best way to “defrag” any audience today is to weave a compelling story that relies on traditional storytelling maxims AND speaks with a unified voice utilizing only the appropriate platforms that apply to your story.

Episode 8 features: Suzanne Diamond, Timothy Golden, and Zach Jordan

photo by: TourettesWithoutRegrets

In Episode 5 we find out why it’s so important to have all the elements of the conversation in place in order to encourage audience participation and build a loyal following.  This week we take a closer look at crafting an authentic message.  You don’t always have to be good, but you do have to be interesting and there’s usually nothing more interesting than a little authenticity in your story.  In this week’s episode, we tell you why an authentic message is so critical during this paradigm shift and beyond.

Episode 6 features: Suzanne Diamond and Zach Jordan

]]> http://www.joedigitalblog.com/targeted-distribution/episode-6-social-media-hold-the-bs/feed 1 http://www.joedigitalblog.com/targeted-distribution/episode-5-the-conversation-equation http://www.joedigitalblog.com/targeted-distribution/episode-5-the-conversation-equation#comments Wed, 09 Dec 2009 17:18:59 +0000 Zach Jordan http://www.joedigitalblog.com/?p=787 Keep Reading]]>

The big scary paradigm shift in technology, entertainment and advertising (don’t worry everything else is converging too) is akin to the implosion of the music industry. We spent years building up obstacles between the music and the fans and trying to ignore the fact that they were always in control. When the dust finally settles this time around, we’ll all be able to see clearly that, in the crowded world of content, we need to provide as clear a path as possible between your music and your fans. Great content is like music; it might be brilliant but without anyone around to hear it, nobody will ever get to experience the greatness. Episode 5 explains the Joe Digital special formula we like to follow:

High Quality Content + Strategic Distribution = Loyal Participants

Next week, in Episode 6, we’ll take a look at why it’s so important to craft an honest story when starting  the conversation with your audience.

Episode 5 features: Zach Jordan

As we saw in Episode 3, there are several ways to track audience data.  You can find out, on a very granular level, who they are, where they like to play, and other important metrics that are required to make great content and distribute it strategically across the web.  In Episode 4 we find out why it’s so important to utilize this data and help you create a loyal bond with your audience.  We’ll also look at why it’s imperative to come from an authentic place when creating interesting and relevant storylines for your content.  Remember: the consumer bullshit meter is very sensitive!

Episode 4 features: Jason Feinberg, Suzanne Diamond, Timothy Golden and Zach Jordan