Eisner: Dig In Your Heels Old Media, And You Die

February 1st, 2010 by Peter Schankowitz | No Comments

Eisner:  Dig In Your Heels Old Media, And You Die

It’s funny how technological and new media advances are exponential, audience acceptance of the same a bit less so, and the embrace of it all on the part of media professionals at a dark ages pace. We all see it coming, the warning signs have turned tangible in Web 2.0 and yet, movement [...]


Episode 5: The Conversation Equation

December 9th, 2009 by Zach Jordan | 1 Comment

Episode 5: The Conversation Equation

The big scary paradigm shift in technology, entertainment and advertising (don’t worry everything else is converging too) is akin to the implosion of the music industry. We spent years building up obstacles between the music and the fans and trying to ignore the fact that they were always in control. When the dust finally settles [...]


Episode 1: Brand Dilemma, Digital Solutions

November 10th, 2009 by Zach Jordan | 3 Comments

Episode 1: Brand Dilemma, Digital Solutions

The Digital Decision Series

The rules of engagement have changed and so have the ways we communicate with each other in business and entertainment. The Digital Decision Series is a weekly video blog featuring leading experts and an in depth look at the massive paradigm shift happening across every media channel today. Our goal is [...]


The Brand Police Never Sleep: GoodGuide Good for Brands…and US

September 28th, 2009 by Peter Schankowitz | No Comments

The Brand Police Never Sleep: GoodGuide Good for Brands...and US

The brand police are knocking at the door.  You can run but you can’t hide!
In today’s Ad Age, Jack Neff writes about Good Guide, a consumer brand rating site that has already put their scale of 1-10 on over 75,000 products.  While consumer watchdogs have been around a long, long time, this more recent entry [...]


NBC: Fourth Place To Future First?

September 16th, 2009 by Peter Schankowitz | 2 Comments

NBC:  Fourth Place To Future First?

Sometimes necessity and  a painful wallow in fourth place in a field of four is the mother of invention. Today’s MediaPost features an article by David Goetzl about Jeff Zucker’s recent investor speech.  During his presentation, Zucker more than hinted about NBC’s future and the programming changes that will play a major role.  A key [...]


The New 360 Storytelling Experience: Structure

September 3rd, 2009 by Zach Jordan | 7 Comments

The New 360 Storytelling Experience: Structure

Everyone knows their TV and Internet are on a crash course with each other and when these worlds collide, the way we experience entertainment will never be the same. It won’t be too much longer before we’ll all be checking our Facebook, and other time sucking web accounts, for photos and video messages from our [...]


5 Steps To Creating Great Video Content

August 5th, 2009 by Zach Jordan | No Comments

5 Steps To Creating Great Video Content

1.  Craft an informative, relevant and entertaining brand story
All the technologies, websites and social networking tools are useless unless there is a compelling message.  Everyone has access to these tools, but it’s the understanding of these tools as they relate to your brand story that really make them valuable.  It’s also very important to know [...]


Consumers Care About Brands That Care

June 1st, 2009 by Peter Schankowitz | 2 Comments

Consumers Care About Brands That Care

One of the key components of our company’s branding mantra is the need for personal engagement through authentic messaging.  Our formula always stresses (1) specific and personal = loyal and (2) keep it real.  In other words, no brand is going to earn consumer attention and loyalty without delivering something of real value (content) that [...]


Newspaper Micropayments…Nonsense?

May 18th, 2009 by Peter Schankowitz | No Comments

There is an excellent article in TechCrunch today by Robin Wauters in which the author takes a well-reasoned swat at the concept of micropayments as the savior of the print world.  “Paying for quality” in this fashion, as a way out of this crash in demand for the printed word, is, according to the author, [...]


Pfizer: A Brand Friend Doing It Right…Indeed

May 15th, 2009 by Peter Schankowitz | No Comments

When we are trying to explain our approach to branding  and digital marketing.  We always start with our equation GREAT CONTENT + STRATEGIC DISTRIBUTION = LOYAL PARTICIPANTS WHO LIVE YOUR BRAND.  Of course, there are many sub-components here.  Great Content starts it all.  One of the key elements of great content is that it must [...]