Mom Marketing, Teen Targeting

September 23rd, 2009 by Peter Schankowitz | 2 Comments

Mom Marketing, Teen Targeting

Hold on to your hat!  Are you sitting down?  You know the long forgotten “old” people outside the 18-34 demo?  The ones who have always been the afterthought when it comes to brand messaging?  Guess what, they count.  As I noted in several prior posts, the notion that retailers, especially teen and youth product and [...]


Graying Internet And Grown Up Spending

March 19th, 2009 by Peter Schankowitz | 1 Comment

In a prior post, I discussed how brands are seemingly still ignoring the power of the audience that is outside the 18-34 demo.  I noted that the 35 plus and the Boomer crowd has more disposable income and massive potential than any other demo and that brands would be wise to engage this group with [...]


Boomers Are Buyers. Seriously.

February 12th, 2009 by Peter Schankowitz | No Comments

Boomers Are Buyers. Seriously.

Don’t you love it when something you have been ranting about for years finally begins to get recognition?