Hold on to your hat!  Are you sitting down?  You know the long forgotten “old” people outside the 18-34 demo?  The ones who have always been the afterthought when it comes to brand messaging?  Guess what, they count.  As I noted in several prior posts, the notion that retailers, especially teen and youth product and [...]

In a prior post, I discussed how brands are seemingly still ignoring the power of the audience that is outside the 18-34 demo.  I noted that the 35 plus and the Boomer crowd has more disposable income and massive potential than any other demo and that brands would be wise to engage this group with [...]

Don’t you love it when something you have been ranting about for years finally begins to get recognition?