February 20th, 2010 by Zach Jordan | No Comments

How excited were you when you saw Episode 8 and learned about the different types of audience? We know; Earth shattering. Keep it together because this week we’re going to astound you yet again with information you haven’t already heard a million times. All this talk of social media this and new media that is [...]
February 3rd, 2010 by Zach Jordan | No Comments

In our last episode, we learned that the power of a loyal audience today is due to quality not quantity. This week we explain the three main types of audience and how the new, “lean forward” audience engages with content across multiple platforms. How does one engage people when they are consuming across all platforms, [...]
December 16th, 2009 by Zach Jordan | 1 Comment

In Episode 5 we find out why it’s so important to have all the elements of the conversation in place in order to encourage audience participation and build a loyal following. This week we take a closer look at crafting an authentic message. You don’t always have to be good, but you do have to [...]
December 1st, 2009 by Zach Jordan | 1 Comment

As we saw in Episode 3, there are several ways to track audience data. You can find out, on a very granular level, who they are, where they like to play, and other important metrics that are required to make great content and distribute it strategically across the web. In Episode 4 we find out [...]
October 14th, 2009 by Zach Jordan | 2 Comments

Transmedia, Branding and Marketing
In Part I and Part II of this blog series we outlined the basics of Transmedia storytelling, as it pertains to entertainment, and how technology is helping to shape the way we consume story across multiple platforms. The Transmedia approach is also fast becoming popular with brands because the rules [...]
October 8th, 2009 by Zach Jordan | 4 Comments

Technology: A Driving Force Behind Transmedia
In Part I of our series, we took a brief look at the basic elements of how Transmedia is growing in popularity around the world. Entertainment and branding are evolving and technology is helping to usher us into this new paradigm faster every day. For the first time in [...]
October 5th, 2009 by Zach Jordan | 12 Comments

Transmedia Storytelling Explained
The story of traditional branding and marketing, set against the backdrop of this nerve racking, yet exciting paradigm shift, makes yet another exciting plot twist. “360 storytelling”, “Multi-platform storytelling”, or Transmedia storytelling, as it was coined many years ago by the great MIT/USC professor Henry Jenkins, is moving away [...]
September 28th, 2009 by Peter Schankowitz | No Comments

The brand police are knocking at the door. You can run but you can’t hide!
In today’s Ad Age, Jack Neff writes about Good Guide, a consumer brand rating site that has already put their scale of 1-10 on over 75,000 products. While consumer watchdogs have been around a long, long time, this more recent entry [...]
September 23rd, 2009 by Peter Schankowitz | 2 Comments

Hold on to your hat! Are you sitting down? You know the long forgotten “old” people outside the 18-34 demo? The ones who have always been the afterthought when it comes to brand messaging? Guess what, they count. As I noted in several prior posts, the notion that retailers, especially teen and youth product and [...]
September 16th, 2009 by Peter Schankowitz | 2 Comments

Sometimes necessity and a painful wallow in fourth place in a field of four is the mother of invention. Today’s MediaPost features an article by David Goetzl about Jeff Zucker’s recent investor speech. During his presentation, Zucker more than hinted about NBC’s future and the programming changes that will play a major role. A key [...]