Episode 5: The Conversation Equation

Episode 4: Audience Engagement: Keepin’ It Real

World’s First Justin Bieber Multicast…or how Dad was

Episode 3: Know Your Audience

Episode 2: Digital Warfare, Choose Your Weapons Wisely

Episode 1: Brand Dilemma, Digital Solutions

Transmedia 360: The New Marketing Paradigm Part III

Transmedia 360: The New Marketing Paradigm Part II

Transmedia 360: The New Marketing Paradigm Part I

The Brand Police Never Sleep: GoodGuide Good for Brands…and

Mom Marketing, Teen Targeting

The New 360 Storytelling Experience: Distribution

NBC: Fourth Place To Future First?

The New 360 Storytelling Experience: Focus Groups

The New 360 Storytelling Experience: Audience