Every NDA we sign in one sector, could prevent us from doing business in another. Splitting hairs over language and trying to narrow down the sacrosanct from the unprotectable notion, is a time and money suck.

As we saw in Episode 3, there are several ways to track audience data.  You can find out, on a very granular level, who they are, where they like to play, and other important metrics that are required to make great content and distribute it strategically across the web.  In Episode 4 we find out [...]

When Zach and I discuss clients and what the future has in store for those “living digital”, I am often the naysayer. While he sees the exponential embrace of a soon-to-be-unrecognizable digital lifestyle in the digital cloud, I often dig my heels in, play contrarian, and draw a line where the need for human interaction [...]

In Episode 2, we briefly discuss the various social media tools and technologies available and the importance of customizing every strategy depending on your audience. Episode 3 gives a few specific ways you can find out (1) who your audience is, (2) what factors you need to consider when developing content and (3) the [...]

Hold on to your hat!  Are you sitting down?  You know the long forgotten “old” people outside the 18-34 demo?  The ones who have always been the afterthought when it comes to brand messaging?  Guess what, they count.  As I noted in several prior posts, the notion that retailers, especially teen and youth product and [...]

The legendary lion in one of his last interviews which was taped in 2007.  There’s also a great documentary on HBO right now about Ted Kennedy that gives a much more in depth look into the powerful legacy he leaves behind.  For more big thinkers and thought leaders, check out Big Think.

While most of us will admit that blogging is at least a tad self-absorbed, rarely have I laughed as hard as I did today when I read Stoney deGeyter’s post boiling bad blogging down to self-flagelance.  Come to think of it, he’s right.  Blogging is a LOT like sex.
As Stoney points out, the compulsion for [...]

Hailing from a garage somewhere in the far East, we caught up with 5 Elements Entertainment to find out more about their recently released iPhone applications: PITCHING WOO and MUD SLINGER. They requested we only use the transcript of the video interview.  These guys apparently like to play it close to the Gi and frankly, [...]

One of the key components of our company’s branding mantra is the need for personal engagement through authentic messaging.  Our formula always stresses (1) specific and personal = loyal and (2) keep it real.  In other words, no brand is going to earn consumer attention and loyalty without delivering something of real value (content) that [...]

We recently produced a marketing video for a great organization, Friends of the Earth.  In a whirlwind tour, we conducted 14 on-camera interviews in DC, NY, SF and LA, in less than five days.  Normally, our team is opposed to checking any baggage whatsoever, but due to our hurried schedule, we were forced to check [...]