There is an excellent article in TechCrunch today by Robin Wauters in which the author takes a well-reasoned swat at the concept of micropayments as the savior of the print world.  “Paying for quality” in this fashion, as a way out of this crash in demand for the printed word, is, according to the author, [...]

When we are trying to explain our approach to branding  and digital marketing.  We always start with our equation GREAT CONTENT + STRATEGIC DISTRIBUTION = LOYAL PARTICIPANTS WHO LIVE YOUR BRAND.  Of course, there are many sub-components here.  Great Content starts it all.  One of the key elements of great content is that it must [...]

I’ve always loved San Francisco.  Who doesn’t like great restaurants, gorgeous, real neighborhoods and the live and let live vibe?  On a recent trip, however, I was able to experience the proverbial icing on the cake when it comes to why I love that city.  San Francisco is THE city on the GO and boy [...]

I sometimes work with local high school film students and I’m fascinated to see how technology has infiltrated every part of their lives, changing the way they view language and communication.  Phones, iPods and other digital devices are practically fused to their bodies!  The other day, two students sat in front of me having a [...]

The power of online video extends to every corner of the Internet and resonates with global audiences at a rate never before seen in traditional media platforms.  While the proliferation of online video may still be in its infancy, the need for engaging and practical video content is imperative for brands looking to educate, entertain and [...]

If there were a Mount Rushmore honoring UGC video visionaries, I imagine there would be little debate about including Steve Chen, Chad Hurley and Jawed Karim who brought us YouTube.  A notion, a bit of technology, and recognition of the inherent human desire for self-expression and occasional idiocy, and the rest is history.

So, arguably, these guys are the [...]

While working at VideoJug, I was asked to produce a video with the title: How To Change The World.  I was given this title to work with based on the assumed “SEO value” on Google.  In other words, the likelihood of people searching for this phrase on Google would be greater than average, thus making [...]