Every NDA we sign in one sector, could prevent us from doing business in another. Splitting hairs over language and trying to narrow down the sacrosanct from the unprotectable notion, is a time and money suck.

The old rules of messaging and traditional media dictate that you want to try to reach as many people as possible.  Today, with the ability to hyper target your message or story, the barrage of so much content, and peoples’ short attention spans, it’s about quality and your own definition of ROI.  We learned about [...]