Entries from November 2009

World’s First Justin Bieber Multicast…or how Dad was replaced by Digital

November 25th, 2009 by Peter Schankowitz | No Comments

World's First Justin Bieber Multicast...or how Dad was replaced by Digital

When Zach and I discuss clients and what the future has in store for those “living digital”, I am often the naysayer. While he sees the exponential embrace of a soon-to-be-unrecognizable digital lifestyle in the digital cloud, I often dig my heels in, play contrarian, and draw a line where the need for human interaction [...]


Episode 3: Know Your Audience

November 24th, 2009 by Zach Jordan | 3 Comments

Episode 3: Know Your Audience

In Episode 2, we briefly discuss the various social media tools and technologies available and the importance of customizing every strategy depending on your audience. Episode 3 gives a few specific ways you can find out (1) who your audience is, (2) what factors you need to consider when developing content and (3) the [...]


Episode 2: Digital Warfare, Choose Your Weapons Wisely

November 16th, 2009 by Zach Jordan | 2 Comments

Episode 2: Digital Warfare, Choose Your Weapons Wisely

In Episode 1, we introduce the current state of media, advertising, entertainment and music and discuss what approach brands and content creators are taking to engage people in the volatile, digital landscape. This week we take a closer look at some of the tools marketers have at their disposal and why it’s so crucial to [...]


Episode 1: Brand Dilemma, Digital Solutions

November 10th, 2009 by Zach Jordan | 3 Comments

Episode 1: Brand Dilemma, Digital Solutions

The Digital Decision Series

The rules of engagement have changed and so have the ways we communicate with each other in business and entertainment. The Digital Decision Series is a weekly video blog featuring leading experts and an in depth look at the massive paradigm shift happening across every media channel today. Our goal is [...]