October 14th, 2009 by Zach Jordan | 2 Comments
Transmedia, Branding and Marketing
In Part I and Part II of this blog series we outlined the basics of Transmedia storytelling, as it pertains to entertainment, and how technology is helping to shape the way we consume story across multiple platforms. The Transmedia approach is also fast becoming popular with brands because the rules [...]
October 8th, 2009 by Zach Jordan | 4 Comments
Technology: A Driving Force Behind Transmedia
In Part I of our series, we took a brief look at the basic elements of how Transmedia is growing in popularity around the world. Entertainment and branding are evolving and technology is helping to usher us into this new paradigm faster every day. For the first time in [...]
October 5th, 2009 by Zach Jordan | 12 Comments
Transmedia Storytelling Explained
The story of traditional branding and marketing, set against the backdrop of this nerve racking, yet exciting paradigm shift, makes yet another exciting plot twist. “360 storytelling”, “Multi-platform storytelling”, or Transmedia storytelling, as it was coined many years ago by the great MIT/USC professor Henry Jenkins, is moving away [...]
