June 9th, 2009 by Peter Schankowitz | 1 Comment
While most of us will admit that blogging is at least a tad self-absorbed, rarely have I laughed as hard as I did today when I read Stoney deGeyter’s post boiling bad blogging down to self-flagelance. Come to think of it, he’s right. Blogging is a LOT like sex.
As Stoney points out, the compulsion for [...]
June 5th, 2009 by Zach Jordan | No Comments
Hailing from a garage somewhere in the far East, we caught up with 5 Elements Entertainment to find out more about their recently released iPhone applications: PITCHING WOO and MUD SLINGER. They requested we only use the transcript of the video interview. These guys apparently like to play it close to the Gi and frankly, [...]
June 1st, 2009 by Peter Schankowitz | 2 Comments
One of the key components of our company’s branding mantra is the need for personal engagement through authentic messaging. Our formula always stresses (1) specific and personal = loyal and (2) keep it real. In other words, no brand is going to earn consumer attention and loyalty without delivering something of real value (content) that [...]
