We recently produced a marketing video for a great organization, Friends of the Earth.  In a whirlwind tour, we conducted 14 on-camera interviews in DC, NY, SF and LA, in less than five days.  Normally, our team is opposed to checking any baggage whatsoever, but due to our hurried schedule, we were forced to check [...]

There is an excellent article in TechCrunch today by Robin Wauters in which the author takes a well-reasoned swat at the concept of micropayments as the savior of the print world.  “Paying for quality” in this fashion, as a way out of this crash in demand for the printed word, is, according to the author, [...]

When we are trying to explain our approach to branding  and digital marketing.  We always start with our equation GREAT CONTENT + STRATEGIC DISTRIBUTION = LOYAL PARTICIPANTS WHO LIVE YOUR BRAND.  Of course, there are many sub-components here.  Great Content starts it all.  One of the key elements of great content is that it must [...]

In a prior post, I discussed the budget slashing reaction most brands had to the economic calamity.  I queried how long brands could stay in crisis mode and refuse to spend on branding and marketing despite that being a mainstay of their business.  I guess things are starting to turn and brands are coming out [...]

I’ve always loved San Francisco.  Who doesn’t like great restaurants, gorgeous, real neighborhoods and the live and let live vibe?  On a recent trip, however, I was able to experience the proverbial icing on the cake when it comes to why I love that city.  San Francisco is THE city on the GO and boy [...]