Starbucks, the ubiquitous, omnipresent, purveyor of caffeine is feeling the pinch of the recession and consumer penny pinching.  Revenues, profits and all other markers are down for the once unstoppable coffee giant.  How are most Americans surviving without their morning mother’s milk?
In an interesting article in AdAge by Emily Bryson York, the author profiles [...]

In a prior post, I discussed how brands are seemingly still ignoring the power of the audience that is outside the 18-34 demo.  I noted that the 35 plus and the Boomer crowd has more disposable income and massive potential than any other demo and that brands would be wise to engage this group with [...]

Just when I thought the wonders of the information age were being used for the power of good, the negative side of the free flow of information rears its ugly head.  We just came off of an election in which the power of niche marketing, personal messaging and a powerful brand message in the form [...]

I sometimes work with local high school film students and I’m fascinated to see how technology has infiltrated every part of their lives, changing the way they view language and communication.  Phones, iPods and other digital devices are practically fused to their bodies!  The other day, two students sat in front of me having a [...]