Now that we know people are living digital, we better start getting to them where they exist, when they are there, and with content / brand message of true, personal value.  That mainstay banner ad is on the decline—precisely for the same reasons the traditional ad market is on a steep decline.
I think we are [...]

The power of online video extends to every corner of the Internet and resonates with global audiences at a rate never before seen in traditional media platforms.  While the proliferation of online video may still be in its infancy, the need for engaging and practical video content is imperative for brands looking to educate, entertain and [...]

I know what you are thinking; another guy, way too into baseball for his age, about to rant about A-Rod, Roids, Bud Selig, and why somehow, the US Congress has time to posture on C-SPAN about HGH and the game when the economy is in the dumper. Relax.  The title has nothing to do with any of that.  [...]

Who would have thought that tech and Cheddar would meet in the digital landscape?

Don’t you love it when something you have been ranting about for years finally begins to get recognition?

These are, indeed, the times that try mens’ souls.
Even for those of us who lived through the late 80s and other recessions, this one is particularly bad.  GDP down 3.8% (a new record), job losses at an all-time, post-Depression high, and consumer confidence in tatters. Sheesh.  Interestingly, the general reaction for brands seems to mirror [...]

In a recent MediaPost article, Optimedia CEO, Antony Young delivers a terrific recession survival guide for brands and marketers in the these difficult times.  Of note, is his pitch that there is a new category of consumer he calls “the simplifiers”.  These folks are those who don’t necessarily want to be sold more “stuff” but [...]

If there were a Mount Rushmore honoring UGC video visionaries, I imagine there would be little debate about including Steve Chen, Chad Hurley and Jawed Karim who brought us YouTube.  A notion, a bit of technology, and recognition of the inherent human desire for self-expression and occasional idiocy, and the rest is history.

So, arguably, these guys are the [...]