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Episode 9: Mass To Me Marketing
How excited were you when you saw Episode 8 and learned about the different types of audience? We know; Earth shattering. Keep it together because this week we’re going to astound you yet again with information you haven’t already heard a million times. All this talk of social media this and new media that is [...]
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Episode 8: The Modern Audience Revealed
In our last episode, we learned that the power of a loyal audience today is due to quality not quantity. This week we explain the three main types of audience and how the new, “lean forward” audience engages with content across multiple platforms. How does one engage people when they are consuming across all platforms, [...]
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Eisner: Dig In Your Heels Old Media, And You Die
It’s funny how technological and new media advances are exponential, audience acceptance of the same a bit less so, and the embrace of it all on the part of media professionals at a dark ages pace. We all see it coming, the warning signs have turned tangible in Web 2.0 and yet, movement [...]
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Top 5 Reasons Why We Won’t Sign Your NDA
Every NDA we sign in one sector, could prevent us from doing business in another. Splitting hairs over language and trying to narrow down the sacrosanct from the unprotectable notion, is a time and money suck.
Great Content
Newspaper Micropayments…Nonsense?
There is an excellent article in TechCrunch today by Robin Wauters in which the author takes a well-reasoned swat at the concept of micropayments as the savior of the print world. “Paying for quality” in this fashion, as a way out of this crash in demand for the printed word, is, according to the author, [...]
Living Digital Audience
Top 5 Reasons Why We Won’t Sign Your NDA
Every NDA we sign in one sector, could prevent us from doing business in another. Splitting hairs over language and trying to narrow down the sacrosanct from the unprotectable notion, is a time and money suck.
Brand Storytelling
Episode 6: Social Media: Hold The BS
In Episode 5 we find out why it’s so important to have all the elements of the conversation in place in order to encourage audience participation and build a loyal following. This week we take a closer look at crafting an authentic message. You don’t always have to be good, but you do have to [...]
Transmedia 360: The New Marketing Paradigm Part II
Technology: A Driving Force Behind Transmedia
In Part I of our series, we took a brief look at the basic elements of how Transmedia is growing in popularity around the world. Entertainment and branding are evolving and technology is helping to usher us into this new paradigm faster every day. For the first time in [...]
The Brand Police Never Sleep: GoodGuide Good for Brands…and US
The brand police are knocking at the door. You can run but you can’t hide!
In today’s Ad Age, Jack Neff writes about Good Guide, a consumer brand rating site that has already put their scale of 1-10 on over 75,000 products. While consumer watchdogs have been around a long, long time, this more recent entry [...]