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“24″: Torture Goes Primetime

In today’s MediaPost blog, Ed Martin, tells us how shocked he is that Fox’s “24” has become graphically violent and inappropriate to the point of offense. While the post is thoughtful, my immediate reaction was shock at the notion of, well, being shocked. In a recent episode, Jack tortures the hell out of a bad guy. The scene culminates in …

Social Media Explained in 2 Minutes

Video produced by Time To Get Social

Episode 9: Mass To Me Marketing

How excited were you when you saw Episode 8 and learned about the different types of audience? We know; Earth shattering. Keep it together because this week we’re going to astound you yet again with information you haven’t already heard a million times. All this talk of social media this and new media that is a good thing for your …

Episode 8: The Modern Audience Revealed

In our last episode, we learned that the power of a loyal audience today is due to quality not quantity. This week we explain the three main types of audience and how the new, “lean forward” audience engages with content across multiple platforms. How does one engage people when they are consuming across all platforms, including live events? Ultimately, …

Eisner: Dig In Your Heels Old Media, And You Die

It’s funny how technological and new media advances are exponential, audience acceptance of the same a bit less so, and the embrace of it all on the part of media professionals at a dark ages pace. We all see it coming, the warning signs have turned tangible in Web 2.0 and yet, movement on the new media / supplier side …